sutton049

Digital media firms have long argued against privacy regulation asserting that regulators don’t understand the ways they work, that digital firms have strong incentives to protect the privacy of users, and that the firms do so through self-regulation. Unfortunately, for years we have witnessed major digital players continually apologizing for their lapses in protecting the privacy of their customers, often violating their own policies and promises, and for not ensuring that others with whom they do business protect the privacy of the data they access and use. There has been a constant failure to put their customers’ privacy interests first and digital companies have dismissed criticism and call for regulation as misguided or perilous. The regulations that have appeared, such as the European Union's General Data Protection Regulation (GDPR), have improved transparency and the abilities to control how some of their personal information is used, but is doing little to control the ma...

Advertisers are significantly concerned about the value of digital advertising and that concern is leading them to question whether and the extent to which digital advertising will remain in the marketing and advertising mix of their companies. 3 factors are central to the discontent: suspicions about the effectiveness of digital advertising, large amounts of fake traffic, and concerns about the returns on advertising investments. Media companies, platforms, and others providing digital advertising must address these issues if digital advertising is to remain viable. Much of the concern about poor effectiveness of digital advertising is due to poor ad formats, lack of audience attention to ads, and high rates of ad blocking—currently about 40% in U.S. on computers and tablets. Such concerns have forced digital advertising prices downward for the past decade because those factors have reduced demand and because there has been a dramatic increase in advertising inventory that is making...

The objectives of digital tracking are to identify users so marketers and content providers can know who users are, what their interests are, and how they relate to goods/services and content being promoted or provided. Although it is becoming easier to determine what individuals use digital devices, the ability to establish their identities still remains challenging because people have multiple, not just single, identities. Identity has traditionally been defined by the individual’s relationship to institutions (families, tribes, nations, nation-states, and religions). Even within this conceptualization, individuals had multiple identities: mother, member, citizen, believer. Modernity and the development of global communications and social networks, however, have expanded our conceptualization of identity and give us even more identities, some of which loosen identity bonds previously held and some of which compete with each other. The notion of identity is related to the concepts of ...